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Company Profile

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An Essential Broker for Smart Trader

uSMART, one of the leading online brokerage firms, aim to simplify and enhance your trading experience via Smart Investment. It all starts from the account activation process, all you need to do is to upload a few documents and answer a few questions, once it's approved then you'll have access to our proprietary Smart Investment platform where you get to enjoy our secure and intuitive trading experience.

uSMART -
Trade Smarter,
Trade Simpler

Our mobile application combines the innovative financial technology and Smart Investment technology, backed by our proprietary machine learning algorithm, provides Smart Ranking, Smart Rating and Smart Scoring to our users, allowing to follow closely to the market trends and grasp trading opportunities.

Not only you can activate your live account online, you can also trade HK Stocks, US Stocks, ETF, Funds, Warrants, Inline Warrants and CBBC anytime anywhere. Setting conditional order and monthly stocks savings plans are also part of our features to enhance your trading experience with us.

Safe and Secure

Headquartered in Hong Kong, with experience store and branch located at the heart of Hong Kong Island and Kowloon, uSMART also sets up an office in Shenzhen, China.

uSMART is regulated and licensed by The Securities and Futures Commission of Hong Kong, with Type 1, 4 and 9 regulated activities (CE number: BJA907). We are very honoured to receive awards and appreciation from renowned organisations in the industry, recognising our collective efforts and commitment to our customers.

After completing several rounds of fund raising, Chow Tai Fook Nominee Limited which held by Cheng Yu Tung Family became one of the shareholders of the group in July 2021 while Mr. Cheng Chi Ming Brian is appointed as one of Directors. In the future, the company will further increase investment in product research and development in Fintech and AI, and continue to optimize and enhance professional investment services such as Smart Diagnosis, Smart Analysis, and Smart Strategies, while accelerating the pace of market expansion.

uSMART values the safety of your assets and personal information. That is why we offers advanced security encryption features, as well as setting up 2 data centres in Hong Kong to keep your transaction records, assets data and personal information safe and secure. Also, your assets are stored in independent bank custody and your account is under the protection of the Investor Compensation Fund.

Our core team is comprised of world-renowned technology giants and financial institutions includes Goldman Sachs, UBS, Tencent, Alibaba, Microsoft and Yahoo! Our team members continuously innovate technology and optimise efficiency, and continue to bring a better and simplified trading experience to our customers.

Join Us